1. People who want to actually see movies and have the budget to buy movies.
2. The opportunity of having very little competition. Hollywood only grew so big, because all other movie producing countries were in ruins thanks to WW2.
3. A spectacle that dosn't alienate the people. People want to see something interesting that allows them to escape their lives for a moment. When you start to insult them, they will only remember you as a time waster and not recommend you.
4. Quality of production. The best story is nothing if you don't have the skill, effects and actors to pull it off and the best actors, skills and effects are worthless if your story is shit.