>>259170 (OP)
Admittedly, making a buzzword out of common sense game design will probably sway more suits especially if you dress it up to look like a popular fad. But the big question is how you would spread that message and make it get to the suits?
For the most part, I wouldn't hold out hope for this sort of thing. AAA is calcified and none of us are really looking there for quality game design anymore. It's more effective to signal boost indie, A, and AA productions that are quality and help it eat AAA's lunch.