It is rotten and dismal that a world of so many hundred million people should be ruled by a single caste that has the power to lead millions to life or to death, indeed on a whim...This caste has spun its web over the entire earth; capitalism recognizes no national boundaries...Capitalism has learned nothing from recent events and wants to learn nothing, because it places its own interests ahead of those of the other millions. Can one blame those millions for standing up for their own interests, and only for those interests? Can one blame them for striving to forge an international community whose purpose is the struggle against corrupt capitalism? Can one condemn a large segment of the educated Stürmer youth for protesting against the greatest ability? Is it not an abomination that people with the most brilliant intellectual gifts should sink into poverty and disintegrate, while others dissipate, squander, and waste the money that could help them? … You say the old propertied class also worked hard for what it has. Granted, that may be true in many cases. But do you also know about the conditions under which workers were living during the period when capitalism “earned” its fortune?
Letter to Anka Stalherm (14 April 1920), quoted in Ralph Georg Reuth, Goebbels (Harvest, 1994), pp. 33-34
Stock-exchange capital is not productive but parasitically hoarded capital. It is no longer tied to the soil but rootless and internationalist; it does not produce but has infiltrated the normal production process in order to drain profits from it. It consist of movable assets, i.e. raw cash; its chief carrier is Jewish high finance, whose goal is to put the producing populace to work, then pocket the proceeds from their labor.
Ralf Georg Reuth, Goebbels, Harcourt Brace & Company, 1993, p. 68, “Little National Socialist’s ABC,” Goebbels’ draft presented on January, 24, 1926 meeting in Hanover
To attract people, to win over people to that which I have realised as being true, that is called propaganda. In the beginning there is the understanding, this understanding uses propaganda as a tool to find those men, that shall turn understanding into politics. Success is the important thing. Propaganda is not a matter for average minds, but rather a matter for practitioners. It is not supposed to be lovely or theoretically correct. I do not care if I give wonderful, aesthetically elegant speeches, or speak so that women cry. The point of a political speech is to persuade people of what we think right. I speak differently in the provinces than I do in Berlin, and when I speak in Bayreuth, I say different things from what I say in the Pharus Hall. That is a matter of practice, not of theory. We do not want to be a movement of a few straw brains, but rather a movement that can conquer the broad masses. Propaganda should be popular, not intellectually pleasing. It is not the task of propaganda to discover intellectual truths. Those are found in other circumstances, I find them when thinking at my desk, but not in the meeting hall.
Speech on 9 January 1928 to an audience of party members at the "Hochschule für Politik", a series of training talks for Nazi party members in Berlin
There was no point in seeking to convert the intellectuals. For intellectuals would never be converted and would anyway always yield to the stronger, and this will always be "the man in the street." Arguments must therefore be crude, clear and forcible, and appeal to emotions and instincts, not the intellect. Truth was unimportant and entirely subordinate to tactics and psychology.
-Joseph Goebbels